Land Rover We Deal In Real

 

I cracked the global platform idea for Land Rover’s Rugby World Cup brief, We Deal In Real, beating several other agencies to the line. Sadly I had left RKCR before getting to to execute it, but was really proud to see the content platform go on for another 7 years.

The amazing thing about rugby is its values are the same from grassroots right up to elite level. That’s what this platform was all about, understanding the fans, understanding the game.

 

By tapping into the shared principles running from the top to the bottom of the game, amateur players and clubs felt part of something bigger.

mud1.png

Sports Industry Awards: Best campaign
Ministry of Sports marketing Awards: Campaign of the Year Involving Sport
Ministry of Sports marketing Awards: Best use of sponsorship in Sport

2015
Agency: RKCR/Y&R
CD: Jules Chalkley
Writer/Concept: Nick Moss