Britain loves its bossmen, so Coke wanted to show some love back.
First we found out that Bosses make their own music videos on Tik Tok so we bigged one up
With the help of Ben Murray, director of People Just Do Nothing. And recently viral P Money and Turno.
Millions of views.. 50,000+ likes. Positive sentiment - crazy for Coke in the current climate

Then we hired celebrity portrait photographer Amy Lombard to capture them like the heroes they are in their communities
And bigged them up on OOH all over their cities

Agency: Ogilvy
ECD: Dan Treichel,
Team: Nick Moss + Calum Ray
Director: Ben Murray / James Willis @ Bullion Productions
2025