Coca-Cola is “familiar but not felt” with GB teens.
But one thing they do love is their Bossman. Their local kebab, pizza, burger shop bosses who keep them going rain or shine.
So that’s why we decided to big-up Britain’s bossmen, on tiktok, in the streets and in their shops.

Agency: Ogilvy
ECD: Dan Treichel,
Team: Nick Moss + Calum Ray
Director: Ben Murray / James Willis @ Bullion Productions
2025