Britain loves its bossmen. So Coke bigged them up.

First we found out that Bosses make their own music videos on Tik Tok, so we got a real Boss and bigged one up, in true native style.

With the help of Ben Murray, director of People Just Do Nothing. And P Money and Turno who just weeks before had dropped their tune ‘Bossman’.

Millions of views. 50,000+ likes. Overall positive sentiment for Coke branded content on Tik Tok is unprecedented.

Then we got a celebrity portrait photographer and shot real Bosses like the celebs they are in their areas and put it up in their cities.

Agency: Ogilvy
ECD: Dan Treichel,
Team: Nick Moss + Calum Ray
Director: Ben Murray / James Willis @ Bullion Productions
2025