Coca-Cola is “familiar but not felt” with GB teens.
But one thing they do love is their Bossman. Their local kebab, pizza, burger shop bosses who keep them going rain or shine.
So that’s why we decided to big-up Britain’s bossmen, on tiktok, in the streets and n their shops.

We found out that Bosses make their own DIY music videos on Tik Tok, so we got a real Boss and bigged-up his.
With the help of Ben Murray, director of People Just Do Nothing. And recently viral P Money and Turno track “Bossman”.
Tens of millions of views. 100,000+ likes.
Positive sentiment - unprecedented for Coke in the current climate

Then we hired celebrity portrait photographer Amy Lombard to capture them like the heroes they are in their communities
And bigged them up on OOH all over their cities

Agency: Ogilvy
ECD: Dan Treichel,
Team: Nick Moss + Calum Ray
Director: Ben Murray / James Willis @ Bullion Productions
2025