Making Halloween to Fanta what Christmas is to Coke.
Record fan engagement. Record market sign-up. Record reach. Record sales.
Sold out 2 weeks before Halloween. Scary stuff.
Film shot by Jeff Low.

Agency: Ogilvy
ECDS: Dan Treichel, Johnny Watters, Angus George
Team: Nick Moss + Calum Ray
Director: Jeff Low @Biscuit
2025