For 25 years legendary game characters have watched gamers drink delicious Fanta.
Now they want it for themselves.


1.8 Billion Earned Impressions generated in the first two weeks (+20% over benchmark).

1.5 Million Social Engagements, reaching an estimated 505 Million consumers globally.

410 Earned Media & Social Placements, delivering 1.29 Billion total reach.

1 Million+ Digital Registrations, making it one of Fanta's most successful consumer engagement programs in history.

Agency: Ogilvy
ECDs: Johnny Watters, Angus George, Chris Chance
Team: Nick Moss + Calum Ray
Sarah Hervie + Joe Spriggs
Director: Mischa Rozema @ Riffraff
2026