A global Fanta partnership for Xbox’s 25th anniversary.
Five legendary gaming characters.
A huge film yes, but the rest of the campaign connects with gamers in a real way.
Fanta ‘loot boxes’ only activated by in-game challenges.
First ever skin for Master Chief - a big deal.
Character-specific quests by scanning cans.
New cars for Forza.
Setting a new standard of entertainment for the brand.

Agency: Ogilvy
ECDs: Johnny Watters, Angus George, Chris Chance
Team: Nick Moss + Calum Ray
Sarah Hervie + Joe Spriggs
Director: Mischa Rozema @ Riffraff
2026