For 25 years legendary game characters have watched gamers drink delicious Fanta.
Now they want it for themselves.
Real in-game challenges. First ever skin for Master Chief. Character-specific quests by scanning cans. New cars for Forza.
Setting a new standard of entertainment for the brand.

Agency: Ogilvy
ECDs: Johnny Watters, Angus George, Chris Chance
Team: Nick Moss + Calum Ray
Sarah Hervie + Joe Spriggs
Director: Mischa Rozema @ Riffraff
2026