I got to write for “serious Hollywood superstar” Kevin Hart (his words of course), one of my fave projects.
A press conference gone-wrong for Facebook’s new ‘Live’ feature.
To show a new audience running could have a sense of humour.
Kev had the reporters, he had the viewers. He was only missing one thing. The facts.

Streamed on social, the shambolic press conference picked up millions of views and even got GIF’d. The race became the most talked about in its history, for under £100k.

Kev was stoked with the results and asked us to help with his next 'moonshot'... The NYC marathon.

He only went and did it… just.

Clios: Gold
Webby winner

Agency: R/GA Portland
Writer: Nick Moss
Partner: Dan Northcote-Smith
CD: Zack Mcdonald
Director: Joey Garfield @ Ghost Robot
2016