We played on fans’ unconscious bias with simple football questions

And outright intercepted them when they thought no football was on - which means men’s football - and had drifted to other sports.

We inspired local pride with 6 sheets near major stadiums

Agency: The & Partnership
Creative Director: Nick Moss
Creatives: Hannah Roe & Lucy Pennock
ECD: André Moreira
Director: Jonas McQuiggin @ Creep
2022